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The Chico's Story
Founded on Sanibel Island by Marvin and Helene Gralnick, who sold Mexican folk art and cotton sweaters in their first store (still in existence at Periwinkle Place), the women's clothing empire has grown to include The White House/Black Market stores and the Soma by Chico's lingerie and nightwear emporia. There are 32 Chico's outlets, and one of them just happens to be at Miromar Outlets in Estero.
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